What’s Better than Being Loved? This Holiday Season, It’s ROI Via Social Media

by Mobile Marketer | Nov 25, 2014 | Digital Marketing Blog, Social Media

They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season,...

Don’t Mess with Mom: Mobile Health Marketing to Mothers Should Be Practical, Convenient

by Mobile Marketer | Nov 24, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing

Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste....

Jingle Bells, Social Media Sells: Holiday 2014 Infographic

by Mobile Marketer | Nov 20, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Social Media

In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and...

China Has More ‘Cord Cutters’ Than US: 71% of Chinese Consumers Watch Videos on Mobile

by Mobile Marketer | Nov 19, 2014 | Digital Marketing Blog, Mobile Marketing

Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via...

The Biggest Digital Marketing Trends Coming in 2015 Won’t Be a Surprise

by Mobile Marketer | Nov 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in...

BIA/Kelsey Survey Says Search Engine Marketing is Top Priority for Higher-Spending SMBs

by Mobile Marketer | Nov 17, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high”...