by Mobile Marketer | Dec 17, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal...
by Mobile Marketer | Dec 16, 2014 | Digital Marketing Blog, Mobile Technology
According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users...
by Mobile Marketer | Dec 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a...
by Mobile Marketer | Dec 11, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, SEO, SEM, Online Marketing
The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online...
by Mobile Marketer | Dec 10, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
The day is coming — and it looks like it’s just around the corner. Mobile is the story of the past couple years and many have been anticipating the day that mobile search surpasses desktop search as the go-to methodology. While we don’t the specific...
by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, Healthcare
With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift...
