by Mobile Marketer | May 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers...
by Mobile Marketer | Apr 23, 2014 | Multi-Channel Marketing, Video Marketing
According to what’s billed as a wide-ranging, data rich marketplace analytics report by AccuStream Research, in-stream and virtual video ad billings are forecast to log 24% growth in 2014, led by extensive monetization against broadcast and cable programmer...
by Mobile Marketer | Apr 18, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of...
by Mobile Marketer | Apr 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, resources, Social Media
It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or...
by Mobile Marketer | Apr 3, 2014 | Digital Marketing Blog, Multi-Channel Marketing
It’s shaping up to be a banner year for digital advertising. According to freshly published industry data and projections issued this week, spending on ads across all connected devices (including mobile) will top $137 billion this year. eMarketer’s latest...
by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing
Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...
