by Mobile Marketer | Oct 29, 2014 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research...
by Mobile Marketer | Oct 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15...
by Mobile Marketer | Oct 16, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I...
by Mobile Marketer | Oct 14, 2014 | Digital Marketing Blog, Mobile Advertising, Multi-Channel Marketing
Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence,...
by Mobile Marketer | Oct 13, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over...
by Mobile Marketer | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
