by Jared Reitzin | Apr 11, 2007 | Digital Marketing Blog, Multi-Channel Marketing
As a marketer, you’ve probably heard the term multi-channel or multi-modal marketing. It is the process of using more than one communication channel, such as email, SMS, voice, fax, RSS, direct mail, etc. to create a more comprehensive marketing campaign....
by Jared Reitzin | Apr 3, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing
Picture this. You are walking down the street on a hot summer day and all of a sudden your cell phone starts buzzing. There is a message from [697289] aka MYSBUX. You open up the message and it says: “Hey {insert your name here} it’s Becky from Starbucks,...
by Jared Reitzin | Mar 13, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
A cell phone is the one device you have on you at all times. When you leave home with out it, you turn right back around to retrieve it no matter how far away you are. For some people, it’s truly become an extension of the body. It’s also incredibly...
