by Mobile Marketer | Sep 24, 2007 | Digital Marketing Blog, Multi-Channel Marketing
Here\’s an entertaining way to understand the power of multi-channel singing. I heard that an MBA professor teaches his students using examples like the following: Imagine that you are a singer-wannabe named Linda who describes herself as \”World\’s...
by Eydie Cubarrubia | Sep 20, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
\”Green\” technology is surging in popularity. The clean tech news site Greentech Media launched at the beginning of this month, while the top two semiconductor makers last week unveiled processors that use less electricity. Digital marketers, too,...
by Jared Reitzin | Sep 12, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Clients always ask me what they can do to grow their database, because lets face it, more subscribers means more revenue (or eyeballs) depending upon what you are trying to accomplish. In part 1, I will discuss all of the ways you can add subscribers to your database....
by mobilestorm | Sep 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
This has been a truly cruel summer for Hollywood celebrities. Dubbed recently by Entertainment Weekly as the \”summer of scandal\”, we\’ve witnessed a staggering number of celebs take their respective falls from grace. From Brittney to Paris to most...
by Eydie Cubarrubia | Aug 27, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing
There’s been a lot of excitement lately about the amping-up of online advertising. Many believe that behaviorally-targeted ads ensure that brands will grab consumers’ interests; most recently the social networking site Facebook announced that it would...
by Eydie Cubarrubia | Aug 23, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
The next major U.S. election is a biggie, and you can’t blame candidates from bolting the gate quickly and using the most cutting-edge ways to contact would-be supporters. But enthusiasm aside, there’s no excuse for poor use of communications technology in...
