by Mobile Marketer | Aug 5, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said...
by Mobile Marketer | Jul 31, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology
During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun,...
by Mobile Marketer | Jul 30, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, News
Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other...
by Mobile Marketer | Jul 29, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology
India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India...
by Mobile Marketer | Jul 23, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even...
by Mobile Marketer | Jul 17, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and...
