by Mobile Marketer | Sep 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of...
by Mobile Marketer | Sep 10, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report...
by Mobile Marketer | Sep 3, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology, Smartphones, SMS
The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their...
by Mobile Marketer | Aug 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent...
by Mobile Marketer | Aug 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by...
by Mobile Marketer | Aug 6, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust...
