Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music.

Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to tablets and the rise in mobility has led to noteworthy developments in the cloud.

Now, a new report from found that the hybrid cloud market is expected to reach $79.54 billion by 2018 at a compound annual growth rate (CAGR) of 30.19 percent from 2013 to 2018.

The report indicates that the mobile cloud market is fast gaining momentum primarily due to the convenience provided by the mobile cloud apps and services offered to users.

According to CloudTimes, “The report presents a comprehensive assessment of the worldwide mobile cloud-based application categories, and end-user analysis, mergers and acquisitions, and venture capital funding. The correlation between phones and greater data usage would seem to point to a higher rate of engagement. The growth of HTML5 technology has also additionally fostered growth in this market.”