by Mobile Marketer | Dec 4, 2012 | Mobile Technology, Speakers Corner
The other day, a colleague and I were defending our thoughts on the most influential and disruptive technologies of the last 20 years. The usual suspects came and went very quickly and with little debate. TIVO … duh. Touch screens … well it was actually invented in...
by Eydie Cubarrubia | Jun 29, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Before I started writing about messaging technology, I wasn’t sure what the phrase “short code” meant–even though I’d used them all the time as a consumer. So how can someone new to the space, even if (s)he is a seasoned vet of marketing,...
by Eydie Cubarrubia | Jun 22, 2009 | Digital Marketing Blog, General, Mobile Technology
June is the start of Hurricane Season, and that means public safety officials have already begun preparing for the intense ocean-incubated storms. As the first tropical storm in the Americas for 2009 brewed last week, I got to thinking about how public safety...
by Eydie Cubarrubia | May 21, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Nearly 100 million votes were cast during this week’s American Idol finale, resulting in Kris Allen winning the competition for the show’s eighth season. Last night was also a win for SMS marketing, just as much as it was for Mr. Allen. Why? Television...
by Eydie Cubarrubia | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...
by Mobile Marketer | Mar 10, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Today\’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no...
