New Report Shows Growing Reach, Impact of Mobile Ads

by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...

What Mobile Means for Modern Multiscreening

by Mobile Marketer | Feb 19, 2014 | Digital Marketing Blog, Mobile Technology

Multiscreening is the act of dividing your attention between more than one electronic device with a screen at one time. This could mean balancing your attention between or among your desktop, laptop, notebook, or smartphone simultaneously. While it is assumed that...

Mobile Healthcare Marketing, Services Growing More Widespread in UAE

by Mobile Marketer | Feb 13, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS

Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to...

Keeping Up with the Changes in Mobile Marketing

by Mobile Marketer | Feb 12, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Video Marketing, Website Usability

Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they...

QR Codes Most Popular Among Male Smartphone Users in the U.K.

by Mobile Marketer | Feb 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

If you’re in the United Kingdom, there is an excellent possibility that the next person you spot using their smartphone to scan a QR code will be a man. According to the most recent data from comScore, among mobile phone users in Great Britain, 63% scanning QR codes...

IDC: Smartphone Shipments Reach Greatest Milestone to Date

by Mobile Marketer | Feb 4, 2014 | Digital Marketing Blog, Mobile Technology

New industry data from IDC indicates that the global smartphone market reached yet another milestone last year, having shipped one billion units in a single year for the first time. Confirmed January 28th in the most recent update to the International Data Corporation...