by Mobile Marketer | Mar 17, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, Social Media, Uncategorized
A new Accenture mobility study that included 1,475 executives in 10 industries across 14 countries says that, after years of focusing in other areas, many companies are finally shifting to a mobile-first mindset with their marketing. A majority of the executives...
by Mobile Marketer | Mar 9, 2014 | Digital Marketing Blog, Mobile Technology
The diverse worlds of entertainment, technology, and pop culture are turning their attention to Austin, Texas this week for SXSW 2014. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in the Lone...
by Mobile Marketer | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages. The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...
by Mobile Marketer | Feb 26, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Gartner this week published a new report identifying key mobile technologies and capabilities for 2015 and 2016 that could have a profound impact on a variety of industries, including mobile marketing. Organizations wishing to unlock the full potential of mobility...
by Mobile Marketer | Feb 25, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
The trade show circuit in the United States and abroad is huge, with millions of people attending every year. At some of the bigger shows, announcing the day’s events can be difficult and, in some cases, a nearly impossible task. With things like keynote speeches,...
by Mobile Marketer | Feb 24, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With Google, Samsung, and Apple all expected to have cutting edge wearable devices or smartwatches on the market by year’s end, the time for mobile marketers to begin thinking beyond the smartphone and tablet screen is upon us. While there’s no concrete...
