MMA Introducing ‘Internet of Things’ Incubation Council

by Mobile Marketer | Sep 25, 2014 | Digital Marketing Blog, Mobile Marketing

The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology...

Report: Targeting Subway Passengers May Be an Effective Mobile Marketing Strategy

by Mobile Marketer | Sep 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding...

Report: The British Brand Spam Epidemic is Out of Control

by Mobile Marketer | Sep 15, 2014 | Digital Marketing Blog, Mobile Marketing

British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re...

Big Growth, Opportunities for Mobile Marketing in India

by Mobile Marketer | Sep 2, 2014 | Digital Marketing Blog, Mobile Marketing

According to a recent report from Gartner, mobile is big in Mumbai. In fact, across India today, mobility solutions are now among the fastest growing tech trends of 2014. “We have identified the top 10 technology trends and drivers Indian companies should factor into...

Nielsen: Without Relevance, Your Mobile Message Won’t Make an Impact

by Mobile Marketer | Aug 26, 2014 | Digital Marketing Blog, Mobile Marketing

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came...

iMessage Now Accounts for 30% of Mobile Spam Messages

by Mobile Marketer | Aug 25, 2014 | Digital Marketing Blog, Mobile Marketing, SMS

Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to...