by Steve Yeck | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
by Steve Yeck | Oct 11, 2007 | Digital Marketing Blog, Mobile Marketing
We at mobileStorm are passionate about all the uses for permission-based email and SMS messaging. Applications range from public safety to mobile marketing, and can save lives as well as boost one\’s brand. But a new use has arisen, which even we couldn\’t...
by Steve Yeck | Oct 9, 2007 | Digital Marketing Blog, Mobile Marketing
At Digital Music Forum West in Hollywood, California last week, audience members were encouraged to ask panelists questions via SMS. A giant screen touted the short code to which a questioner should send a text message, and displayed the resultant queries for all to...
by Steve Yeck | Oct 3, 2007 | Digital Marketing Blog, Mobile Marketing
Mobile marketing if done right can be extremely effective. As our latest white paper \”SMS or Die\” points out a stat comparing responses rates of email, SMS and direct mail. Because of the personal nature of SMS, it really is true that you can see great...
by Steve Yeck | Sep 28, 2007 | Digital Marketing Blog, Mobile Marketing
The tricky thing about mobile marketing is that it requires two different skill sets: Technological fluency and knowledge of advertising/promotion. These realms aren\’t often complementary. A brilliant marketer may have done lots of great things in traditional...
by Steve Yeck | Sep 19, 2007 | Digital Marketing Blog, Mobile Marketing
Ahoy! Since today be Talk Like A Pirate Day, I’d like t’ share one o’ me favorite tips for any pirate captain’s success. Have ye ever been out at sea and need t\’ reach your buckos on anot’ ship, so you can plan t’ plunder a...
