by mobilestorm | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
by mobilestorm | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
by Eydie Cubarrubia | Oct 11, 2007 | Digital Marketing Blog, Mobile Marketing
We at mobileStorm are passionate about all the uses for permission-based email and SMS messaging. Applications range from public safety to mobile marketing, and can save lives as well as boost one\’s brand. But a new use has arisen, which even we couldn\’t...
by Eydie Cubarrubia | Oct 9, 2007 | Digital Marketing Blog, Mobile Marketing
At Digital Music Forum West in Hollywood, California last week, audience members were encouraged to ask panelists questions via SMS. A giant screen touted the short code to which a questioner should send a text message, and displayed the resultant queries for all to...
by Jared Reitzin | Oct 3, 2007 | Digital Marketing Blog, Mobile Marketing
Mobile marketing if done right can be extremely effective. As our latest white paper \”SMS or Die\” points out a stat comparing responses rates of email, SMS and direct mail. Because of the personal nature of SMS, it really is true that you can see great...
by Eydie Cubarrubia | Sep 28, 2007 | Digital Marketing Blog, Mobile Marketing
The tricky thing about mobile marketing is that it requires two different skill sets: Technological fluency and knowledge of advertising/promotion. These realms aren\’t often complementary. A brilliant marketer may have done lots of great things in traditional...
