by Steve Yeck | May 8, 2008 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
Note: mobileStorm does not, in any way, condone the sale or use of illegal substances. By now, everyone\’s heard of the frat-boy drug busts at San Diego State University. Most people were shocked at the scope of the narcotics networks. Not to mention the...
by Steve Yeck | May 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
It\’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email...
by Steve Yeck | May 5, 2008 | Digital Marketing Blog, Mobile Marketing
Marketers new to the digital space, particularly to mobile, can become overwhelmed by both laws and best practices. When in doubt, they should look at resources such as mobileStorm\’s own whitepapers and – more importantly in the case of marketing on cell...
by Steve Yeck | Apr 28, 2008 | Digital Marketing Blog, General, Mobile Marketing
Recently as I was buying a new pair of cross-trainers at a mall sporting goods shop, one of the cashiers started having problems with her register tape. She paused, then exclaimed: \”Oh. Em. Gee!\” Translation: OMG. Translation of that: Oh. My. God! And...
by Steve Yeck | Apr 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It would be nice to say we’re living in times of plenty. Truth is the emperor\’s wearing no clothes and everyone sees it but no one wants to say it… I can barely say it myself… ‘recession?’ When every last dollar needs to be...
by Steve Yeck | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...
