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Text-To-Narc

by Eydie Cubarrubia | May 15, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Law enforcement agencies should do everything they can to entice the average citizen\’s cooperation in fighting crime. In this respect, they\’re following the lead of savvy marketers – by using proactive SMS campaigns. A recent story from the San...

SMS Marketing’s Most Dubious Case Study

by Eydie Cubarrubia | May 8, 2008 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

Note: mobileStorm does not, in any way, condone the sale or use of illegal substances. By now, everyone\’s heard of the frat-boy drug busts at San Diego State University. Most people were shocked at the scope of the narcotics networks. Not to mention the...

Carriers Clamp Down on Mobile Marketing – Tips and Tricks for Compliance

by mobilestorm | May 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

It\’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email...

MMA Guidelines Help Marketers To Please Consumers

by Eydie Cubarrubia | May 5, 2008 | Digital Marketing Blog, Mobile Marketing

Marketers new to the digital space, particularly to mobile, can become overwhelmed by both laws and best practices. When in doubt, they should look at resources such as mobileStorm\’s own whitepapers and – more importantly in the case of marketing on cell...

The 411 On SMS Abbreviations: What Mrktrs Nd 2Know

by Eydie Cubarrubia | Apr 28, 2008 | Digital Marketing Blog, General, Mobile Marketing

Recently as I was buying a new pair of cross-trainers at a mall sporting goods shop, one of the cashiers started having problems with her register tape. She paused, then exclaimed: \”Oh. Em. Gee!\” Translation: OMG. Translation of that: Oh. My. God! And...

Marketing in a Recession: Using Bulk SMS to start the Conversation

by mobilestorm | Apr 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

It would be nice to say we’re living in times of plenty. Truth is the emperor\’s wearing no clothes and everyone sees it but no one wants to say it… I can barely say it myself… ‘recession?’ When every last dollar needs to be...
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