by Steve Yeck | Jul 14, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Clients ask me all the time: What\’s better for their mobile strategy, using a shared short code or a dedicated short code? Each has its own set of pros and cons. In this post I will set the record straight. Shared Short Code PROS 1. Time to market: Sharing a...
by Steve Yeck | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...
by Steve Yeck | Jul 8, 2008 | Digital Marketing Blog, Mobile Marketing
We\’re all used to ringtones and other \”fun\” – but entirely disposable – products that make up a bulk of today\’s mobile marketing efforts. However, mobile consumers want products and services distributed over cellular networks...
by Steve Yeck | Jul 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I went to Chicago last week for the long-weekend family reunion that my mom\’s side holds every other year. The coolest thing this time ‘round was the yellow school bus my cousins and I rented to go from the ‘burbs to barhopping in downtown Chi-town!...
by Steve Yeck | Jun 26, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
When Google\’s Android platform – the technology behind so-called Google Phones – was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the...
by Steve Yeck | Jun 25, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
During Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day,...
