Music’s For Branding, Not Commoditization

by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...

Dedicated Short Code vs. Shared Short Code

by Jared Reitzin | Jul 14, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Clients ask me all the time: What\’s better for their mobile strategy, using a shared short code or a dedicated short code? Each has its own set of pros and cons. In this post I will set the record straight. Shared Short Code PROS 1. Time to market: Sharing a...

Furniture Store Now SMS Convert-With $20K In The Bag

by Eydie Cubarrubia | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...

Mobile Marketing: A Practical Matter

by Eydie Cubarrubia | Jul 8, 2008 | Digital Marketing Blog, Mobile Marketing

We\’re all used to ringtones and other \”fun\” – but entirely disposable – products that make up a bulk of today\’s mobile marketing efforts. However, mobile consumers want products and services distributed over cellular networks...

Text-ing On A Jet Plane…

by Eydie Cubarrubia | Jul 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

I went to Chicago last week for the long-weekend family reunion that my mom\’s side holds every other year. The coolest thing this time ‘round was the yellow school bus my cousins and I rented to go from the ‘burbs to barhopping in downtown Chi-town!...

Open Phones Imminent-But Whose?

by Eydie Cubarrubia | Jun 26, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

When Google\’s Android platform – the technology behind so-called Google Phones – was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the...