by Steve Yeck | Dec 3, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Times are hard. As a marketer, racking your brain for fresh ideas going into 2009 is probably on top of your to-do list in December. I know it is for me. I received a CNN news alert yesterday, saying we\’ve officially been declared in a recession as of November...
by Steve Yeck | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...
by Steve Yeck | Nov 26, 2008 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
mobileStorm was among the first to proclaim that Google, the startup-turned-worldchanger whose motto is “Do No Evil,” was headed for a fall. (If you don’t remember, check out this episode of Outside The Inbox, part of a series of humorous videos...
by Steve Yeck | Nov 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Mobile marketers have something to be thankful for, even if they’re not celebrating the U.S. Thanksgiving holiday this week: The great growth of mobile coupons, as predicted by Juniper Research. The firm reports that by the year 2013, some 200 million...
by Steve Yeck | Nov 19, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Last week our CEO, Jared Reitzin, wrote a guest column for Mobile Marketing Watch about the current state of short code provisioning. For those of you familiar with the process, you know it is relatively \”antiquated,\” as Jared says, and pretty...
by Steve Yeck | Nov 17, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Wouldn’t you know it: The same day of mobileStorm’s free webinar on mobile coupons last week, I saw a Harris Interactive study that emphasized the importance of coupons this holiday season. The study found that 89 percent of online adults think...
