by Steve Yeck | Jan 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
Californians woke up to the new year with a new law that bans text messaging while driving. The Golden State isn’t the only one; according to the Governors Highway Safety Association, texting is prohibited for drivers in Alaska, California, Connecticut,...
by Steve Yeck | Jan 6, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among...
by Steve Yeck | Dec 30, 2008 | Advanced Digital Marketing, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We\’ve all heard the dire predictions of what 2009 will mean to marketers and make no mistake about it, the news isn\’t great. I won\’t bother with a rehash of what others have reported because, quite frankly, it\’s too depressing to do so....
by Steve Yeck | Dec 18, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
I’m about to go back to my home state for Christmas. Besides seeing my preschool/kindergarten-age nephews, I also get to visit with my old college roommate! That got me thinking about how good kids have it these days: Internet hookups or Wi-Fi in every dorm...
by Steve Yeck | Dec 17, 2008 | Digital Marketing Blog, Mobile Marketing
mobileStorm\’s Digital Marketing Executives are highly experienced in targeting technologies, including SMS/text, mobile marketing, and email. The following is written by Elyse Rossler. Feel free to contact her with any questions. \”Brick and...
by Steve Yeck | Dec 4, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, SEO, SEM, Online Marketing
It all started when Advertising Age reported on a speech by Ted McConnell, Proctor & Gamble’s manager of digital marketing innovation, and concluded that he was blasting targeted ads on social networks. According to Ad Age, McConnell said, “I have a...
