by Eydie Cubarrubia | Apr 2, 2009 | Digital Marketing Blog, Mobile Marketing
Just over a year ago, mobileStorm CEO Jared Reitzin wrote a detailed explanation about why spam will never be nearly as prolific in SMS, or text-messaging, as it is in email. Sadly, it’s time to revisit the topic after messaging security company Cloudmark...
by Eydie Cubarrubia | Mar 24, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Seventy-four percent of the world’s digital messages were sent via mobile in January 2009, says TNS Global. Said TNS’ Sam Curtis, “As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers...
by Eydie Cubarrubia | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...
by Mobile Marketer | Mar 10, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Today\’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no...
by mobilestorm | Mar 5, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Recently our CEO has given a number of webinars on mobile coupons. All this brought something to mind–or stomach, I should say–as I was thinking of what to have for dinner last night: Restaurant coupons. In a down economy it\’s not hard to believe...
by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
