by Mobile Marketer | Jan 23, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Social media may be hot, but for digital marketers, email remains the gold standard. And that’s not poised to change any time soon. According to the findings of a new survey highlighted this week by Digital Trends, email (especially email optimized for the...
by Mobile Marketer | Jan 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Considering that they have only been in the mainstream for a relatively short period of time, apps are already proving indispensable to businesses. From providing time-sensitive information to customers, to subtly cultivating brand loyalty straight from the small...
by Mobile Marketer | Jan 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Two weeks ago, Biz Stone introduced Jelly, a mobile app for iOS and Android that serves as an image-centric Q&A platform for socially connected mobile users. “Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns...
by Mobile Marketer | Jan 14, 2014 | Digital Marketing Blog, Mobile Marketing
4G Internet connectivity and other traditionally mobile device-centric technologies are coming to automobiles this year. And the marketing and advertising opportunities presented by the rapidly evolving dynamics of in-auto connectivity will soon be apparent. Those...
by Mobile Marketer | Dec 4, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, SMS
Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects...
by Mobile Marketer | Dec 3, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
With smartphone and tablet adoption now at record heights, it comes as little surprise that major brands and marketing executives are planning to allocate even more of their budgets to mobile marketing next year. And the level of sophistication in these campaigns will...
