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Understanding Email Authentication

by mobilestorm | Oct 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance

If you are an email marketer, whether using a service provider or an in-house solution, you\’ve no doubt heard the term email authentication lately. With spam and identity fraud via phishing and spoofing showing no end in sight, many Internet Service Providers...

Getting the Word Out Quickly in Emergency Situations

by mobilestorm | Apr 24, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

The recent tragic events on the Virginia Tech campus showed both how far we’ve come in terms of using technology to disseminate information to a large group of people quickly, and how far we still need to go. While it’s admirable that Virginia Tech used...

Get ready for location based services!

by Jared Reitzin | Apr 3, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing

Picture this. You are walking down the street on a hot summer day and all of a sudden your cell phone starts buzzing. There is a message from [697289] aka MYSBUX. You open up the message and it says: “Hey {insert your name here} it’s Becky from Starbucks,...

mobileStorm Compliance Alert: UK Companies Act Amendments

by mobilestorm | Jan 18, 2007 | Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance

WHAT’S HAPPENING Due to recent amendments to the UK Companies Act of 1985 and the Northern Ireland Companies Order provisions of 1986 within the UK Companies Act, it is now required that all emails sent by a company incorporated or doing business in Great...

CAN-SPAM for SMS?

by Jared Reitzin | Jan 11, 2007 | Digital Marketing Blog, Messaging Laws & Compliance

A lot of people ask me if there is a CAN-SPAM Act for wireless text messaging. In other words, are there any laws that pertain to sending spam to a cell phone? The answer is yes and no. Confused yet? If you have a strict attorney but would like to to take advantage of...
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