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MySpace Indictments: Messaging Abuse Won’t Be Tolerated

by Eydie Cubarrubia | May 16, 2008 | Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance

Yesterday, a federal grand jury indicted a woman who allegedly caused the death of teenager Megan Meier by harassing her on MySpace. Now, I want to make clear that the girl\’s death is no frivolous matter, and that I myself was horrified when I first heard the...

Behavioral Targeted Messaging: Shrewd Marketing or Orwellian Nightmare?

by mobilestorm | May 12, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance

In the novel 1984, novelist George Orwell predicted a future where the government had complete control over the populace, monitoring their every move through technology. An enduring classic, the book introduced the concept that \”Big Brother is watching...

SMS Marketing’s Most Dubious Case Study

by Eydie Cubarrubia | May 8, 2008 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

Note: mobileStorm does not, in any way, condone the sale or use of illegal substances. By now, everyone\’s heard of the frat-boy drug busts at San Diego State University. Most people were shocked at the scope of the narcotics networks. Not to mention the...

Carriers Clamp Down on Mobile Marketing – Tips and Tricks for Compliance

by mobilestorm | May 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

It\’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email...

Comcast/e360 Decision Points Out Divide Between Senders and ISPs

by mobilestorm | Apr 30, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance

Earlier this month, Judge James B. Zagel became part of the email marketing industry\’s history with his ruling on the landmark e360 Prospect vs. Comcast case. In his decision, Zagel dismissed all of e360\’s claims outright, while keeping in play...

Privacy and Internet Behavior Info Debate Continues-Even Among Marketers

by Eydie Cubarrubia | Apr 14, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance

We\’re no closer to reconciling concerns about the use of online behavior data. Indeed, several things happened over the past week proving that marketers, controllers of Internet information, and consumers aren\’t likely to agree any time soon on the use...
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