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Ready For Cyber Monday?

by Steve Yeck | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...

New Administration Already Affecting SMS Change

by Steve Yeck | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology

I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...

Marketing Copy No Place For Identity Crisis

by Steve Yeck | Oct 30, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing

I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and...

Marketers Will Have Them At Hello

by Steve Yeck | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing

When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...

Interview Marketing: Not Just For Aging Journos Trying To Stay Relevant

by Steve Yeck | Oct 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, General, SEO, SEM, Online Marketing

Interview marketing is more than a self-branding tool  used by the likes of Barbara Walters. It  is a powerful strategy that gives you free quality content and free quality links. If done right it, might place your site into top rankings without much effort. Interview...

Thou Shalt Read Thy Email Marketing Commandments

by Steve Yeck | Sep 29, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips

Email marketers big and small all face similar struggles when it comes to email delivery. Spam has meant ISPs are increasing their tightening of requirements and filtering of perceived unwanted messages. On the other hand, it\’s common knowledge that email is...
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