by Justin Montgomery | Nov 5, 2009 | Digital Marketing Blog, Email Marketing Tips
It’s no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of...
by Jared Reitzin | Oct 19, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the \”report as spam\” button, the ISP gets data to help them make decisions about what they want to do with a senders email...
by Jared Reitzin | Oct 14, 2009 | Case Studies, Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Read the full article here: http://www.marketingprofs.com/short-articles/1425/get-out-that-rake “Dog Whisperer” Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren’t getting through to many of the...
by Marwan Soghaier | Sep 22, 2009 | Digital Marketing Blog, Email Marketing Tips, resources
You\’ve gotten a sales pitch from every e-mail marketer on the planet . . . but what should you really be looking for in an effective e-mail marketing campaign? Hear it from the experts on Jeremy\’s Desktop, Saturday, September 26, 2009 at 2pm PST. CEO and...
by Marwan Soghaier | Sep 10, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email delivery is...
by Eydie Cubarrubia | Jun 15, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
It’s taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than...
