by Steve Yeck | Aug 8, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Consumers appreciate marketing that makes their lives easier and gives them ultimate control. The Retail Email Subscription Benchmark Study, put out today by the Email Experience Council and Direct Marketing Association, trumpets the success of commercial email...
by Steve Yeck | May 21, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We’ve all seen them. Email messages that seem to have no correlation to our interests or demographic background. This shotgun approach to email and other forms of digital marketing is perhaps the most wasteful thing that a marketer can do. When you send a...
by Steve Yeck | Apr 18, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Branding is the key to a successful business. All great marketers know how to brand themselves. When you see the Golden Arches you know it’s McDonalds; when you see red and a cursive letter C, you know its coke. These companies are masters of branding. Why?...
by Steve Yeck | Mar 13, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
A cell phone is the one device you have on you at all times. When you leave home with out it, you turn right back around to retrieve it no matter how far away you are. For some people, it’s truly become an extension of the body. It’s also incredibly...
by Steve Yeck | Feb 23, 2007 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
If we’re to think of Email Marketing as governed by a set of best practices, the trifecta that comes to mind would be: 1. Obtain proper permission 2. Send relevant content 3. Set and maintain frequency expectations On the surface, these appear to be simple;...
