Understanding Email Authentication

by Steve Yeck | Oct 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance

If you are an email marketer, whether using a service provider or an in-house solution, you\’ve no doubt heard the term email authentication lately. With spam and identity fraud via phishing and spoofing showing no end in sight, many Internet Service Providers...

iTouch Me Not

by Steve Yeck | Sep 6, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing

Everyone’s twittering about Apple’s unveiling of the iPod Touch, a new music player that’s kind of like a pocket PC. Or, if you will, an iPhone without the phoning capabilities. (Check out the news here.) The big thing about this gadget is that it...

How Celebrities Can Control the Message in Times of Trouble with Digital Marketing

by Steve Yeck | Sep 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

This has been a truly cruel summer for Hollywood celebrities. Dubbed recently by Entertainment Weekly as the \”summer of scandal\”, we\’ve witnessed a staggering number of celebs take their respective falls from grace. From Brittney to Paris to most...

Why Online Ads Aren’t Enough

by Steve Yeck | Aug 27, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing

There’s been a lot of excitement lately about the amping-up of online advertising. Many believe that behaviorally-targeted ads ensure that brands will grab consumers’ interests; most recently the social networking site Facebook announced that it would...

Pay-Per-Click in Email Campaigns?

by Steve Yeck | Aug 16, 2007 | Digital Marketing Blog, Email Marketing Tips

Pay Per Click in Emails? All hail Google AdSense! Well, at least on the web, where Google has paid out millions of dollars to publishers, website owners and content creators. Not only are the big sites like MySpace cashing in on AdSense but so are bloggers like gossip...

How to Make Sure BlackBerry Consumers Read Your Email Campaigns

by Steve Yeck | Aug 8, 2007 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips

Since its launch in 1999, Research in Motion\’s BlackBerry device has become the defacto option for busy professionals seeking a mobile email option. With a user base of just over 8 million subscribers, it\’s not exactly a mass medium but is a very...