by Mobile Marketer | Oct 7, 2015 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small...
by Mobile Marketer | Oct 29, 2014 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research...
by Mobile Marketer | Jun 25, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Sixty seconds doesn’t sound like a lot, does it? In fact, it can be an absolute eternity if you’re talking about email marketing, especially when you consider that the average person will take a look at your subject line for approximately 3 seconds before they decide...
by Mobile Marketer | May 28, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Marketing experts agree that email marketing still remains one of the most powerful as well as cost-effective channels for engaging prospective customers. They also agree that, unfortunately, deliverability remains a problem and cite the fact that even...
by Mobile Marketer | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages. The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...
by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
