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Email’s Superiority Proven, Marketing Study Says

by Eydie Cubarrubia | Jan 29, 2008 | Digital Marketing Blog, Email Marketing News

It\’s easy to forget email, sometimes, among the glitz of mobile marketing (and the space\’s shiny new \”smart\” handsets) and the hype of behavioral online ad targeting (and the cries of consumers afraid of what it could mean). But a report...

Top 7 Trends in Digital Marketing 2007

by mobilestorm | Dec 10, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing

2007 was a watershed year in digital marketing. From mobile marketing finally starting to see some traction to increasingly strict email regulations, there were no shortage of things for a digital marketer to keep busy. Here are my top 7 for 2007 (in no particular...

mobileStorm Announces Funding

by Jared Reitzin | Oct 30, 2007 | Digital Marketing Blog, Email Marketing News

Dailymotion blogged video mobileStorm Announces Funding Video sent by mobilestorm mobileStorm CEO Jared Reitzin talks about recieving funding from venture firm eonBusiness October 30th 2007

mobileStorm Is Part of Baseball History

by Eydie Cubarrubia | Sep 27, 2007 | Digital Marketing Blog, Email Marketing News

Baseball, fashion, and digital marketing collided Wednesday after designer Marc Ecko announced the results of his contest regarding the fate of Barry Bonds\’ 756th home run ball. And the decision: Brand It. Mr. Ecko, who purchased the ball for $752,467 from the...

Politicians And Targeted Messages Are Perfect Running Mates

by Eydie Cubarrubia | Aug 23, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing

The next major U.S. election is a biggie, and you can’t blame candidates from bolting the gate quickly and using the most cutting-edge ways to contact would-be supporters. But enthusiasm aside, there’s no excuse for poor use of communications technology in...

Subscription emails make for happy, spending consumers

by Eydie Cubarrubia | Aug 8, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Consumers appreciate marketing that makes their lives easier and gives them ultimate control. The Retail Email Subscription Benchmark Study, put out today by the Email Experience Council and Direct Marketing Association, trumpets the success of commercial email...
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