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Mobile Lets Marketers Reach 75% Of Digital Message Recipients

by Eydie Cubarrubia | Mar 24, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

Seventy-four percent of the world’s digital messages were sent via mobile in January 2009, says TNS Global. Said TNS’ Sam Curtis, “As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers...

Gmail Offers Point Of Return For Repentant Spammers

by Eydie Cubarrubia | Mar 20, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Finally, those folks at Google are earning their free lunches. Today the tech company announced that its Gmail service now has an Undo Send button that lets people stop an email message. Handy for when you wrote that angry rant just to blow off steam, not to actually...

Use Email Campaigns To Generate More Email Campaigns–And Conversions

by Eydie Cubarrubia | Mar 12, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Some marketers have only recently realized the importance of email. Others think it\’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the Sydney Morning Herald points out a particular email...

Email Remains Bare Necessity For Marketers

by Eydie Cubarrubia | Feb 5, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips

A company’s first instinct during a recession is to reduce costs, and rightly so. The trick can be how to figure out what’s truly necessary, and what’s a luxury. Bankrupt bailout-recipient Wells Fargo’s Vegas blowout? Definitely a luxury....

Ready For Cyber Monday?

by Eydie Cubarrubia | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...

FCC’s Wi-Fi Ruling: Great For Email Marketing On Laptops and Mobiles

by Eydie Cubarrubia | Nov 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News

While the world watched U.S. citizens’ votes with a careful eye on Tuesday, the Federal Communications Commission voted unanimously on something pretty important too: It decided to allow the unlicensed use of the white space television spectrum. This means that...
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