by Steve Yeck | Oct 17, 2007 | Digital Marketing Blog, Email Deliverability, Mobile Technology
Bounce backs, or messages that are returned to you after they are sent out, are an incredibly important part of any messaging campaign. I am sure most of us are familiar with email bounce backs. There are about 100 different types of responses; however most ESPs like...
by Steve Yeck | Feb 23, 2007 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
If we’re to think of Email Marketing as governed by a set of best practices, the trifecta that comes to mind would be: 1. Obtain proper permission 2. Send relevant content 3. Set and maintain frequency expectations On the surface, these appear to be simple;...
by Steve Yeck | Jan 8, 2007 | Digital Marketing Blog, Email Deliverability
2006 has come and gone and we now look to 2007. What can marketers expect from ISPs and filtering companies to get their mail to the coveted Inbox? Below is our Top 10 (in no particular order) 1. Attain proper permission 2. Set and maintain content expectations 3. Set...
by Steve Yeck | Jan 8, 2007 | Digital Marketing Blog, Email Deliverability
In the last quarter of 2006, mobileStorm joined the 2 leading email deliverability related organizations (MAAWG and the ESPC). Here is a brief description of them and links to their sites: MAAWG (Messaging Anti-Abuse Working Group) – “The Messaging...
