by mobilestorm | May 12, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
In the novel 1984, novelist George Orwell predicted a future where the government had complete control over the populace, monitoring their every move through technology. An enduring classic, the book introduced the concept that \”Big Brother is watching...
by mobilestorm | May 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
It\’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email...
by mobilestorm | Apr 30, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance
Earlier this month, Judge James B. Zagel became part of the email marketing industry\’s history with his ruling on the landmark e360 Prospect vs. Comcast case. In his decision, Zagel dismissed all of e360\’s claims outright, while keeping in play...
by Eydie Cubarrubia | Apr 24, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Video Marketing
But thanks to an overtaxed infrastructure, the profitable vein could shrivel Everyone knows about the 1849 \”gold rush,\” when eager entrepreneurs from all over the world flooded California in hopes of striking it rich. In just six years, though, the rush...
by Mobile Marketer | Apr 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing
Effectiveness and Open-Rates: While email marketing is considered one of the most effective ways to communicate with leads and customers, social media can sometimes be just as if not more effective. I\’ve heard different stories from small-sized websites how...
by Eydie Cubarrubia | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...
