by Mobile Marketer | Mar 10, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Today\’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no...
by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Eydie Cubarrubia | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
by Mobile Marketer | Feb 10, 2009 | Advanced Digital Marketing, SEO, SEM, Online Marketing
My previous blog post introduced a new series about local search marketing. Today we\’ll dig right in! Let\’s start with your business name. Does it say where you are located? If you operate nationwide or worldwide, it\’s not important, but what if...
by mobilestorm | Jan 21, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
It was pretty much the worst case scenario realized for retailers last month. Retail sales declined 2.7 percent in the all-important month of December, drawing to a close the worst holiday season since 1969. With consumer confidence still at record lows, how can a...
by Eydie Cubarrubia | Jan 18, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs...
