by Eydie Cubarrubia | Oct 31, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
I\’ve spent 14 of the past 16 years working for the print media industry. So I can tell you that for the most part, newspaper companies and publishers tended to have conservative views as to how to best reach dwindling audiences. To put it more bluntly, they...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
by mobilestorm | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
by mobilestorm | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
by mobilestorm | Oct 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
If you are an email marketer, whether using a service provider or an in-house solution, you\’ve no doubt heard the term email authentication lately. With spam and identity fraud via phishing and spoofing showing no end in sight, many Internet Service Providers...
