Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads.

Though most of the hype these days is directed toward social media marketing, email remains the best way to build a personal and consistent connection with customers, particularly in the gaming and hospitality arenas.

With direct mail collapsing amidst the weight of its own expensive ineffectiveness in the digital age, effective email marketing – particularly mobile optimized email marketing – is helping Las Vegas and Atlantic City regain some of the lost traffic that resulted from the 2008 economic implosion.

As a result, email isn’t exactly going to fade into the background any time soon. With every single mobile device optimized for email, it is now easier than ever to access this ever-present, ever-important form of communication.

Email drives traffic back to landing pages like nothing else, but remember that in addition to mobile optimization, it is important to realize that just because thousands of people have opted-in to your list, doesn’t mean they all want the same content delivered at the same time.

You can split your list up by interests and demographics, for example, to ensure that the content you deliver is relevant and interesting. Consequently, this will help to reduce opt-out numbers.