Marketers Moving Their Money From Paid Searches on Google to PLAs

by Steve Yeck | Apr 30, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Marketers are always seeking the most effective ways to boost their business visibility on Google, and for years, paid searches dominated the strategy. However, a shift is underway. According to a recent survey by eMarketer, 7 out of 10 marketers now report greater...

Clear Channel Betting on QR Codes

by Steve Yeck | Apr 28, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

It wasn’t long ago that QR Codes seemed to be headed to the scrapheap of digital technology, but recently they’ve been seeing a bit of a revival. Now comes news that Clear Channel Outdoor (CCO) plans to use QR Codes at 75,000 locations, including shopping malls,...

What Are The Essential Ingredients of a Successful Blog in 2014?

by Steve Yeck | Apr 24, 2014 | Digital Marketing Blog

With content marketing hotter than ever in 2014, company blogs are also becoming more prevalent and popular than ever before. But with years of successful and epic failures providing a backdrop for today’s upstart bloggers, what can be learned from the successes...

In-Stream Mobile Ad Spend Poised for Record Growth This Year

by Steve Yeck | Apr 23, 2014 | Multi-Channel Marketing, Video Marketing

According to what’s billed as a wide-ranging, data rich marketplace analytics report by AccuStream Research, in-stream and virtual video ad billings are forecast to log 24% growth in 2014, led by extensive monetization against broadcast and cable programmer...

Twitter Takes a Page Out of Facebook’s Playbook, Will Promote Mobile Apps

by Steve Yeck | Apr 22, 2014 | Digital Marketing Blog, Social Media

Over the last few years, Facebook and Twitter have gone back and forth copying their features and redesigns more than a few times. In 2013, for example, Facebook implemented a number of attributes that have been staples of Twitter for years, including hashtags,...