by Steve Yeck | May 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Brands might want to pull a Sally Field, jump up onto a desk, and holler, “They like us! They really like us!” It appears to be true. Customers are grooving on the blogs of their favorite brands. According to a recent survey, fielded by TNS and developed...
by Steve Yeck | May 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Most companies have a customer service department that tracks consumer feedback in a detailed manner. When speaking of phone calls, emails, and snail mail, most companies experience a higher volume of negative feedback than positive. In terms of negative feedback, it...
by Steve Yeck | May 14, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
Analysts are predicting that, by 2018, spending on Real Time Bidding (RTB) will increase nearly three-fold to $12 billion, from just over $4.8 billion this year. A new report released earlier this month also shows that, in the RTB spending arena, the entertainment...
by Steve Yeck | May 13, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing, resources
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced...
by Steve Yeck | May 12, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Video Marketing
Paul Greenberg, the so-called ”Godfather of CRM” believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed...
