by Steve Yeck | Jun 5, 2014 | Digital Marketing Blog, Healthcare
mobileStorm has announced its sponsorship of an upcoming MeetUp in L.A., hosted by The Los Angeles User Experience Meetup Group. The event aims to bring together designers and developers to explore cutting-edge trends in digital interfaces. A key speaker, who recently...
by Steve Yeck | Jun 4, 2014 | Digital Marketing Blog, Social Media
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33%...
by Steve Yeck | Jun 3, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
In just over two weeks, Silicon Beach Fest 2014 kicks off in Santa Monica, California. And this year’s event is expected to draw scores of startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest...
by Steve Yeck | Jun 2, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
“Time and tide wait for no man,” goes the expression. Today, that old saw applies well to what’s going on in mobile advertising. While users have dramatically shifted to mobile, advertisers are having trouble making the switch — and that tide...
by Steve Yeck | May 29, 2014 | Digital Marketing Blog, Email Marketing News
Many email marketers find out the hard way that there’s a difference between staying “top of mind” and sending readers more emails than they care to receive, and it’s usually when they see their opt-out rate increasing rapidly. The fact is that over a third of all...
