by Steve Yeck | Jul 2, 2014 | Digital Marketing Blog, Mobile Technology
When he invented the Quick Response or QR code in 1994, inventor Masahiro Hara was actually looking for a way to increase the amount of information that could be stored on a simple paper label. Recently, however, he told the U.K. Telegraph that the emergence of better...
by Steve Yeck | Jul 1, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now...
by Steve Yeck | Jun 30, 2014 | Digital Marketing Blog, Social Media
Having trouble with a social media marketing campaign? The problem may not be your message, or your considerable effort. It could be one simple, but essential quality: consistency. In an engaging essay at The Huffington Post, Nika Stewart suggests that “an...
by Steve Yeck | Jun 26, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Smartphones
BrightEdge, a leading global Enterprise SEO platform, tracks billions of keywords and pieces of content for a variety of clients, including about 30 percent of Fortune 100 companies. When it researches, people listen. And they’ll listen to the company’s...
by Steve Yeck | Jun 25, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Sixty seconds doesn’t sound like a lot, does it? In fact, it can be an absolute eternity if you’re talking about email marketing, especially when you consider that the average person will take a look at your subject line for approximately 3 seconds before they decide...
