by Steve Yeck | Aug 6, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust...
by Steve Yeck | Aug 5, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said...
by Steve Yeck | Aug 4, 2014 | Digital Marketing Blog, Healthcare
mobileStorm CEO Jared Reitzin will serve as the featured presenter at a meetup scheduled for August 13th at the HMRI Research Conference Center in Pasadena, California. Reitzin will address the topic of how to succeed in marketing for healthcare-focused startups. “We...
by Steve Yeck | Jul 31, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology
During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun,...
by Steve Yeck | Jul 30, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, News
Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other...