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Is Your Brand ‘Well-Balanced’ on Twitter?

by Steve Yeck | Aug 14, 2014 | Digital Marketing Blog, Social Media

Sprout Social is out with a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to answer that question more honestly after you peruse the following visual. And if you’re...

mobileStorm CEO Jared Reitzin to Lead This Morning’s Healthcare Marketing Meetup

by Steve Yeck | Aug 13, 2014 | Digital Marketing Blog, Healthcare

mobileStorm CEO Jared Reitzin will be the lead presenter at a meetup this morning at the HMRI Research Conference Center in Pasadena, California. If you haven’t registered to attend, the event’s organizers say you can follow along on social media using the...

The Appetite for Consumer Data Continues to Increase Among Marketers and Brands

by Steve Yeck | Aug 12, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior,...

Encryption Is No Fiction: Google Says Website Security Will Soon Affect Search Rankings

by Steve Yeck | Aug 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using...

Facebook Marketing No Longer Just For Building Brand Awareness

by Steve Yeck | Aug 7, 2014 | Digital Marketing Blog, Social Media

For many years, Facebook marketing has primarily been used for building brand awareness and increasing engagement. While building brand awareness and increasing consumer engagement certainly lead to conversions, it is a challenging thing to measure. For that reason,...
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