by Steve Yeck | Jan 12, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not...
by Steve Yeck | Jan 8, 2015 | Digital Marketing Blog, Healthcare, Mobile Technology
For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the...
by Steve Yeck | Jan 7, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Content marketing is more than words. That’s the rote definition, but not the right one. At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action. It goes without saying that content marketing...
by Steve Yeck | Jan 6, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year...
by Steve Yeck | Jan 5, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
How are consumers shopping today? While retailers are struggling to provide a “unified shopping experience,” shoppers are handling things pretty well for themselves. “Consumers don’t think about online or offline—they’re shopping,” according to...
