by Steve Yeck | Jan 22, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015....
by Steve Yeck | Jan 21, 2015 | Digital Marketing Blog, Mobile Technology
Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs...
by Steve Yeck | Jan 20, 2015 | Digital Marketing Blog, Mobile Marketing
If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer...
by Steve Yeck | Jan 16, 2015 | Digital Marketing Blog, Social Media
“Back in the day,” as the young folk say, YouTube was the place to go for video. Not just a place, not just one place — it was THE place. But a new day is dawning and whether YouTube will hold onto to its video laurel wreath in the future is very...
by Steve Yeck | Jan 13, 2015 | Digital Marketing Blog, Smartphones
Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users...
