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Digitally Perceived Value by Apple

by mobilestorm | Jul 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General

On July 11 the iPhone 3G went on sale at a slashed price of $199. In three days Apple hit the one million mark for iPhone units sold – and did it 25 times faster than its previous phone launch. Over the weekend I received a number of text messages sent from...

Overweight Email – Cut the Fat

by mobilestorm | Jul 16, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing

Recently, I have been seeing a lot of email in which the sender uses lots of text and pictures to communicate the message. And when I say lots, I mean LOTS. I sometimes find myself having to scroll two and three pages to get to the end of the message. Nightclub and...

Overweight Email – Cut the Fat

by mobilestorm | Jul 16, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing

Recently, I have been seeing a lot of email in which the sender uses lots of text and pictures to communicate the message. And when I say lots, I mean LOTS. I sometimes find myself having to scroll two and three pages to get to the end of the message. Nightclub and...

The Home Page: A Portal to Your Online Brand

by mobilestorm | Jul 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General

I was surfing the web the other day with a friend of mine who is a musician and not remotely involved in online marketing. Basically, my friend could be an everyday customer for any company out there (including mine). After landing on a secondary page we decided to go...

Create Emails People Will Read!

by mobilestorm | Jun 27, 2008 | Digital Marketing Blog, Email Marketing Tips

One of the major challenges of email marketing is creating an email that people read and understand once they open it. A good way to get on the right path to engaging your reader is following a few simple steps as part of your email creation process. Put your offer in...
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