by Mobile Marketer | Feb 9, 2010 | Digital Marketing Blog
Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But it always helps to have solid evidence and numerical data to support such suspicions. Further suggesting the...
by Mobile Marketer | Feb 8, 2010 | Digital Marketing Blog
Amidst a new generation of groundbreaking technologies that continuously revolutionize the ways in which we lead virtually every aspect of our lives, who knew that bar codes would bounce back from their near relegation to the ash heap of history. Once considered as...
by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The Mobile Marketing Association is forecasting that the rate in which consumers utilize mobile banking services will accelerate at a rapid pace by the end of 2010. As the pervasiveness of mobile services trickle down to much smaller financial institutions than the...
by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The arrival of Apple’s tablet – the iPad – could very well prove more than just a revolutionary platform capable of changing the ways in which we read, play games, and absorb myriad forms of digital news, entertainment, and virtually any other...
by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog
Some of the biggest industries in the world and some of the smallest mom-and-pops on the corner have all embraced mobile marketing and harnessed its power to capitalize on diverse marketing needs. Yet those wedged in the “undecided” territory with regard...
