The arrival of Apple’s tablet – the iPad – could very well prove more than just a revolutionary platform capable of changing the ways in which we read, play games, and absorb myriad forms of digital news, entertainment, and virtually any other content imaginable. Additionally, the iPad could represent the future of mobile marketing. At least that’s what myriad mobile app developers and marketers are thinking in the wake of the iPad’s debut.
Since Steve Jobs unveiled the long awaited tablet, mobile app developers like those at Omni Group have begun shelving unfinished iPhone/iPod applications and various digital projects to begin focusing on the mobile marketing-rich potential of the iPad. At present, Omni Group is in the process of introducing five of their groundbreaking productivity apps to the iPad. They include: OmniGraffle, OmniOutliner, OmniPlan, OmniFocus, and OmniGraphSketcher.
While some analysts may be correct in their initial assumption that mobile marketing could temporarily suffer as advertisers and developers halt or altogether retreat from current mobile marketing endeavors in order to focus on the iPad and hitting the ground running upon its introduction to the marketplace, many also believe that Apple’s newest device will eventually represent more of a pinnacle for mobile marketing than a pullback.
Although Omni Group isn’t wasting any time publicizing its short term plans for the iPad, it’s a safe assumption that more developers and advertising outfits than we can count are similarly putting the wheels in motion on a veritable smorgasbord of applications and marketing strategies tailored to the rich opportunities engendered by the iPad’s arrival.
Without question, the announcement from Omni Group foreshadows what is only the start of a burst of app and digital marketing migrations that will keep the mobile marketing game intact as we know it, but also significantly change the primary field upon which it is most commonly played.
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