by Mobile Marketer | Oct 21, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Incentives are becoming more and more popular with opt-in SMS marketing strategies. Why? They give a consumer a valuable reason to join a marketing list. There’s no law that says companies that use SMS marketing must provide an incentive to those who opt-in, but...
by Mobile Marketer | Oct 18, 2013 | Casino Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
The casino industry has been dealt a winning hand. mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. For more than a decade, SK+G has provided strategic branding to leading...
by Mobile Marketer | Dec 4, 2012 | Mobile Technology, Speakers Corner
The other day, a colleague and I were defending our thoughts on the most influential and disruptive technologies of the last 20 years. The usual suspects came and went very quickly and with little debate. TIVO … duh. Touch screens … well it was actually invented in...
by Mobile Marketer | Apr 4, 2011 | Digital Marketing Blog
This is the final installment of a three-part series dedicated to helping email marketers make the best of their campaigns through proper list management and hygiene. Part 3: The Benefits While taking the time to clean and maintain your list may seem time consuming,...
by Mobile Marketer | Oct 14, 2010 | Digital Marketing Blog
To state that mobile barcode scanning has simply increased during 2010 would be an absolute understatement. Based on the findings of a new consumer adoption study from ScanBuy, barcode scanning has exploded a substantial 700% in 2010. As reported by the New York...
