by Mobile Marketer | Nov 5, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
Mobile marketing has been called the ultimate equalizer, especially when it comes to local businesses trying to compete with and match the marketing power of larger businesses that occupy the same community. For that reason, equipping locally-owned small businesses...
by Mobile Marketer | Nov 4, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
According to new data coming to light this morning from trusted industry sources and their research, consumers plan to be very active on their smartphones and tablets this holiday season. Why? The convenience and cost-effectiveness of shopping via mobile. And...
by Mobile Marketer | Nov 1, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers. Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S....
by Mobile Marketer | Oct 31, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Facebook’s third quarter report broadcast nothing short of a miraculous increase in revenue for the social network that now boasts more than one billion members. And mobile is the major reason for the new fortunes being made by Facebook. All told, nearly 44 percent of...
by Mobile Marketer | Oct 30, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
According to new data from eMarketer, U.K. mobile ad spending is growing faster than many analysts had anticipated. In fact, spending will be just shy of $1.59 billion in 2013 if the latest estimates prove accurate. Between now and 2017, mobile advertising will drive...
