by Mobile Marketer | Mar 4, 2014 | Digital Marketing Blog, Social Media
With a record number of U.S.-based small businesses engaging with consumers on social media channels today, the diversity of objectives among these socially-connected establishments continues to broaden with each passing year. A recent report from LinkedIn, the...
by Mobile Marketer | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages. The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...
by Mobile Marketer | Feb 27, 2014 | Digital Marketing Blog, Social Media
Ask any veteran of social media marketing about the importance of timing and you’re bound to get an earful. Today more than ever, simply using social media to market your business isn’t enough. Experts agree that using social media at the right time is vitally...
by Mobile Marketer | Feb 26, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Gartner this week published a new report identifying key mobile technologies and capabilities for 2015 and 2016 that could have a profound impact on a variety of industries, including mobile marketing. Organizations wishing to unlock the full potential of mobility...
by Mobile Marketer | Feb 25, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
The trade show circuit in the United States and abroad is huge, with millions of people attending every year. At some of the bigger shows, announcing the day’s events can be difficult and, in some cases, a nearly impossible task. With things like keynote speeches,...
