by Mobile Marketer | Mar 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
It’s a story that’s been repeating itself over and over during the last few years – desktop search advertising is shrinking. The reason is simply that advertisers are now following consumers to where they spend the most time, on their mobile phones. As mobile...
by Mobile Marketer | Mar 19, 2014 | Digital Marketing Blog, Email Marketing News
Email marketing campaigns are more relevant and in demand than ever for a wide range of brands and businesses. Email remains an excellent way to stay in contact with and notify customers of relevant company news, upcoming discounts, attractive promotions, and other...
by Mobile Marketer | Mar 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses...
by Mobile Marketer | Mar 17, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, Social Media, Uncategorized
A new Accenture mobility study that included 1,475 executives in 10 industries across 14 countries says that, after years of focusing in other areas, many companies are finally shifting to a mobile-first mindset with their marketing. A majority of the executives...
by Mobile Marketer | Mar 13, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, SEO, SEM, Online Marketing
A recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US. The primary focus of the study was to determine how the increase in mobile web...
