by Mobile Marketer | May 14, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
Analysts are predicting that, by 2018, spending on Real Time Bidding (RTB) will increase nearly three-fold to $12 billion, from just over $4.8 billion this year. A new report released earlier this month also shows that, in the RTB spending arena, the entertainment...
by Mobile Marketer | May 13, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing, resources
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced...
by Mobile Marketer | May 12, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Video Marketing
Paul Greenberg, the so-called ”Godfather of CRM” believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed...
by Mobile Marketer | May 8, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
It’s been dying for close to a decade now. But yet it still lives. Like cockroaches, Twinkies, and Cher, email marketing just can’t be stopped and will probably persist forever. And with good reason. Incredibly, email marketing still has an ROI that...
by Mobile Marketer | May 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers...
